Your profile is the first impression you make on future clients. It should feel like a warm introduction, giving them a sense of what it would be like to work with you.

When writing your bio, put yourself in the client’s shoes—especially someone new to therapy. They may be nervous, unsure of what to expect, or even battling stigma around seeking help. Your profile should reassure them and make them feel encouraged to take that next step.

Written bio 

• Keep it warm and personable – Clients should feel welcomed, not like they’re reading a resume.
• Find the right length – Too short, and it won’t provide enough detail; too long, and clients may skip over it. Aim for a concise but informative bio.
• Use clear, accessible language – Avoid overly technical or clinical terms, so clients new to therapy can easily understand.

What to Include:

• Brief background on your education (keep it relevant and high-level)
• Who you help & what you specialize in (modalities, focus areas, expertise)
• Your approach to therapy – What’s your style? How do you structure sessions?
• Why you became a therapist – Personal insights help build connection
• A glimpse of your personality – Hobbies, interests, or fun facts

Pro Tip: Proofread your bio carefully, and consider having a friend review it for clarity, grammar, and flow.

Video bio

Therapists who have a video bio are more frequently selected by clients than those who do not. Seeing you speak about your experiences and passion for therapy helps build trust and connection before the first session.

Tips for a Strong Video Bio

Set Up for Success:

• Choose a well-lit, uncluttered space for a professional yet welcoming feel.
• Position your camera at eye level for a natural angle.
• Start with a smile – first impressions matter!

Get to the Point:

Clients usually only watch the first 30 seconds, so make it count! Answer:

• How do you work?
• Who do you help?
• What makes working with you unique?

Be Yourself & Build Connection:

• Share a brief story about why you became a therapist.
• Mention hobbies or interests to create common ground with potential clients.

Profile Details

Personal details on your Tava website makes it easier for clients to match with you. That means faster growth in your schedule and income!

What to Include:
When a new clients are considering therapy, they often filter for faith, sexuality, pronouns and ethnicity. When these details are left out, you may miss out on a match!

Best Practices:

In addition to your video and written bio, be sure to add as much detail as possible from the dropdowns in your Tava profile. To access this, navigate to your Profile, and scroll down. Take it one section at a time, and be sure to add all that applies!

By following these tips, you’ll create a compelling and approachable profile that helps clients feel confident choosing you as their therapist. We’re excited to see the profiles you create!